Toonz Media Group, India’s premier animation studio, has launched MyToonz, a dedicated free streaming channel now accessible via LG Smart TVs throughout India. The FAST channel—powered by technology from streaming technology provider Amagi—marks the animation giant’s deliberate expansion into the connected television market, with plans to expand globally in the coming years. The service will initially target Southeast Asian markets such as Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Drawing from Toonz’s vast catalogue of more than two decades of animation production, MyToonz offers a handpicked collection of children’s programming including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a significant force in the fast-expanding FAST streaming sector.
A Fresh Era for Free Streaming Television
The launch of MyToonz marks a notable change in how content creators are approaching distribution in an ever more fragmented media landscape. As traditional television viewing habits keep declining, especially among younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have emerged as a essential option for reaching families and children. Toonz’s choice to shift towards this model reflects broader industry recognition that FAST platforms offer a viable route for generating revenue from content whilst preserving accessibility. By collaborating with LG Electronics, one of the world’s largest television manufacturers, Toonz has secured premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and ensuring its programming reaches audiences without subscription friction.
Viswanath Rao, speaking on behalf of Toonz Media Group, stressed that the channel represents the company’s deliberate approach to changing audience preferences and the streaming technology transformation. The partnership with Amagi, a streaming technology provider trusted by broadcasters and operators across dozens of countries, showcases Toonz’s commitment to building infrastructure equipped to handle large-scale operations. For LG India, the addition of MyToonz reinforces its current lineup of ad-supported channels, solidifying the manufacturer’s standing as a source of premium content free of subscription fees. This collaboration underscores how traditional content producers and device makers are increasingly working together to reach viewers in the FAST ecosystem.
- MyToonz draws from 25 years of animation expertise and production experience
- Service covers internationally produced properties and India-based programming
- Toonz generates in excess of 10,000 minutes of programming annually in Thiruvananthapuram
- FAST model eliminates subscription barriers whilst enabling ad-based monetisation
Building upon Three Decades of Excellence in Animation
MyToonz’s introduction is supported by Toonz Media Group’s strong reputation in animation development, spanning more than 25 years of creative development at its Thiruvananthapuram base in Kerala. The studio’s substantial production—in excess of 10,000 minutes of bespoke programming annually—marks it as one of India’s most significant animation studios. This robust infrastructure and creative credentials give MyToonz with a significant competitive edge, ensuring the channel opens with a curated library of programming rather than relying on limited or standard programming options.
The breadth of Toonz’s programming catalogue allows MyToonz to serve broad viewer tastes and age demographics within the children’s entertainment segment. Rather than introducing limited programming, the channel leverages years of established intellectual property and production expertise. This foundation enables Toonz to stock MyToonz with varied, quality-assured content from the outset, whilst at the same time continuing to produce fresh content to maintain engagement and compelling for audiences. The organisation’s track record to oversee major production undertakings reinforces its capacity to maintain the FAST channel for the foreseeable future.
A Broad Content Repository
MyToonz’s content portfolio showcases Toonz’s balanced emphasis on both globally created properties and characteristically Indian storytelling traditions. The channel features titles such as “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animated versions of classic Indian narratives paired with current kids’ content. This diverse combination attracts families searching for culturally meaningful programming whilst preserving access to globally recognised intellectual properties, establishing MyToonz as a genuinely inclusive platform.
Strategic Partnerships Powering Worldwide Growth
Toonz Media Group’s growth approach depends significantly on strategic partnerships with proven tech and delivery networks. The collaboration with Amagi, a leading infrastructure provider for FAST channels, provides the core infrastructure necessary to scale MyToonz throughout various regions and platforms. Amagi’s platform is presently established by media companies and streaming services in many regions worldwide, providing demonstrated experience in managing large-scale streaming operations. This partnership enables Toonz to focus on content creation whilst drawing on established technology created to support long-term advertising-funded streaming models. The arrangement exemplifies how content creators can speed up worldwide expansion by working alongside focused infrastructure specialists rather than building proprietary systems from scratch.
The partnership with LG Electronics represents another key pillar of MyToonz’s distribution approach. By securing placement on LG’s smart TV platform across India, Toonz achieves straightforward access to millions of households without requiring consumers to download additional applications or subscribe to separate services. This integrated distribution model markedly decreases hurdles to discoverability and adoption. LG’s current range of free channels establishes an developed environment where MyToonz can flourish, whilst the company benefits from LG’s hardware reach and brand reputation. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, equivalent collaborations with local smart TV producers and streaming platforms will be crucial to reproducing this success across varied regions.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Systems Powering the Platform
Amagi’s technology platform forms the operational core infrastructure of MyToonz, handling content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is purpose-built to support IP-based distribution networks, which Amagi recognises as essential for building sustainable, ad-supported streaming businesses. By utilising Amagi’s proven platform rather than building proprietary technology, Toonz can roll out MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to allocate resources toward programme development and strategic partnerships rather than technical infrastructure, expediting its global expansion timeline considerably.
Transforming Kids’ Content Delivery
MyToonz constitutes a major transformation in how animated programming finds its audience across India and beyond. Rather than depending exclusively on traditional TV schedules or subscription-based streaming models, Toonz is utilising the FAST format to democratise access to high-quality animated content. This strategy acknowledges the changing entertainment habits of today’s families, where adaptability, availability, and no-cost viewing have risen to prominence. By embedding MyToonz directly into LG smart TVs, the company removes barriers that commonly impede content discovery, allowing children and families to encounter compelling content without dealing with complicated apps or financial obstacles.
Viswanath Rao’s statement that “content creators must adapt to them” underscores Toonz’s recognition of core sector change. The FAST channel model allows the studio to generate revenue from its comprehensive library via ads whilst delivering households high-quality content at no cost. This combined revenue strategy differs markedly from conventional subscription platforms, where gaining and keeping subscribers drive profitability. For Toonz, which produces over 10,000 minutes of content each year from its Thiruvananthapuram facility, the FAST model offers an streamlined distribution channel that broadens audience exposure whilst ensuring economic viability. The launch reflects the company’s goal to establish itself as a key player in children’s entertainment distribution rather than just a content producer.
- FAST channels bypass subscription barriers whilst generating revenue through targeted advertising
- Direct smart TV integration provides seamless access without requiring additional app downloads
- Ad-supported model allows Toonz to monetise vast content libraries effectively
